Charlee Bear and Hands On Social Media
During my time at Matrix Partners, I was tasked with creating social media campaigns for two very different clients: the delightful "Charlee Bear" dog-treats company and the pampering haven of pets, "Hands On" pet grooming company. Collaborating closely with my senior designer, we immersed ourselves in brainstorming sessions to capture the essence of each client's vision for the month ahead. Through meticulous research into the brands' previous endeavors, I ensured design continuity was harmonious. Then, the real magic began as I transformed themes into living, breathing designs that danced harmoniously with the adorable animal mascots and products of the moment. A burst of creativity led me to custom illustrations and wallpapers, tailored for each furry muse and their spotlighted treats. Each month, a new canvas for boundless creativity unfolded, bubbling with a sense of playfulness that echoed through every pixel.