The Concept:
Building off the existing soup brand Dworek, made in Poland, the rebrand, logo redesign, and package redesign are all about reimaging what this brand would look like if the target audience were Gen Z.
This redesign is all about color, shapes, and a font that brings in the audience.
Forget everything you think you know about soup.
We're not talking about dusty cans hidden in the back of a cupboard. We're talking about a new generation of soup, built on simple ingredients but exploding with bold, contemporary flavors. Dworek soups deliver the ultimate comfort in every slurp, but they taste anything but traditional.
When you picture soup, you probably imagine old-school labels and designs. We keep the traditional, high-quality ingredients, but the flavors and the look are anything but boring.
Our Target: Gen Z.
Let's be honest, Gen Z isn't the first demographic that springs to mind when you think of soup. We're here to change that.
Introducing Dworek. A soup that's meant to be seen and eaten, not stashed away. Dworek is reclaiming the category.
In this brief, we'll dive into our fresh logo, dynamic new packaging, and the strategic connections we'll forge to make Dworek the go-to comfort food for Gen Z.
