Forget everything you think you know about soup.

We're not talking about dusty cans hidden in the back of a cupboard. We're talking about a new generation of soup, built on simple ingredients but exploding with bold, contemporary flavors. Dworek soups deliver the ultimate comfort in every slurp, but they taste anything but traditional.

When you picture soup, you probably imagine old-school labels and designs. We keep the traditional, high-quality ingredients, but the flavors and the look are anything but boring.

Our Target: Gen Z.

Let's be honest, Gen Z isn't the first demographic that springs to mind when you think of soup. We're here to change that.

Introducing Dworek. A soup that's meant to be seen and eaten, not stashed away. Dworek is reclaiming the category.

In this brief, we'll dive into our fresh logo, dynamic new packaging, and the strategic connections we'll forge to make Dworek the go-to comfort food for Gen Z.