The Ask: 

Launch a holiday campaign that builds on the established Chewy Claus brand. We want to invite pet owners to submit a holiday wish list for their pets, then select and surprise a few with a granted wish. This will create compelling, heartwarming content that reinforces the deep bond between people and their pets.

The Insight:

Pet owners spend over $136 billion annually, treating pets as integral family members who deserve holiday gifts.

Many pet owners face financial challenges, with 43% struggling to afford care and 37% going into debt. A surprise from Chewy Claus would be a deeply meaningful gesture.

The Solution: 

The solution is a new holiday campaign built on storytelling and refreshed visuals. The campaign will invite pet owners to submit wish lists, celebrating the fact that pets are a core part of the family and creating lasting holiday memories.