The Ask: 

Create a variety of publications for the Girl Scouts of the Nation’s Capital. These publications break down each policy that the volunteer, board members, staff and parents must adhere to.

The Insight:

Girl Scouts Nation's Capital (GSCNC) is the largest Girl Scout council in the United States, serving over 76,000 girls and 25,000 adult volunteers in the Washington, D.C.

The Solution: 

Create publications that follow the new brand design, integrating engaging photography, illustrations, and layout to make them appealing to volunteers and staff.